Raul Aguirre

President/CEO of REA Media Group

Raul is a progressive and innovative leader within of the Latino community. With an in-depth knowledge and understanding of the various nationalities comprising the Latino community, Mr. Aguirre is at the forefront of Latino leadership. His expertise in all facets of Latino culture is monumental. Raul Aguirre is a pioneer in mass communications, at both the state and national levels.  While a student at the University of Arizona, Mr. Aguirre discovered the power of mass communications to shape public opinion, and embarked on a lifelong crusade to redefine the image of America’s growing Latino population. He quickly became a formidable presence in Arizona broadcasting, creating the only bilingual radio format in Arizona. Within this context, he used his radio presence to promote social consciousness and change.  His morning program was a forum for him to bring such figures as Cesar Chavez, Dolores Huerta, Edward James Olmos, Luis Valdez, Tito Puente, Ruben Blades, Rosalynn Carter, the young Robert Kennedy Jr., and other notable leaders to Tucson and the greater Arizona community.  Immigration, the inclusion of minorities in national media, and the impact of the growing Latino demographic were major issues of discussion, beginning in the 1970’s through today! Thereafter working at the international level with Univision and Telemundo, Raul Aguirre wrote, produced, and appeared in segments airing world-wide.  For many years Mr. Aguirre was the only Arizonan to be seen on morning and prime-time news, with stories airing on national broadcasts such as Univsion’s ‘Hola America’  Noticiero Univision and later ‘De Película’.  He produced other pieces that aired on ‘Sábado Gigante’ and ‘Primer Impacto’, including coverage of the presidential campaign of then Mexican presidential candidate Luis Donaldo Colosio, who was later assassinated. Throughout this time he remained true and fast to his home in Tucson, Arizona.  He was instrumental and was one of four individuals that initially shaped and founded the world-renowned Tucson International Mariachi Conference; he created the City of South Tucson Norteño Music Festival, the Chicanos Por La Causa Tejano Music Showcase, and other such functions whose proceeds all benefit non-profit organizations.

Alarmed with the lack of professional journalistic groups focusing on Latinos, Mr. Aguirre was also one of the founders of  Concerned Media Professionals,  an organization dedicated to fund scholarships for minority journalists and advocate for their inclusion in mainstream media. in addition Mr. Aguirre is a founding member of the Tucson Chapter of the National Media coalition, a group dedicated to the advancement of Latinos in television, film and other media enterprises. Raul Aguirre’s dynamic speeches and workshop presentations across the United States, Mexico, and Spain have made him one of the most sought after Latino speakers. He has been a presenter for organizations such as the West Valley Cesar Chavez celebration (Arizona), The Hispanic Mother-Daughter Program at Arizona State University, the National Association of Bilingual Educators, the Chicago Diversity Arts Council, the Association of Latino Administrators and Superintendents, the Mexican American Foundation in Mexico City, the National Hispanic Chamber of Commerce, The International Association of Fairs and Expositions Conference and the first Latino Rap Music Conference.  Mr. Aguirre has also been a cultural contributor and workshop presenter to the Hispanic Media Development Program at ASU, The Valle Del Sol Hispanic Leadership Institute, The National Council of La Raza conference,  as well as countless other universities, colleges and civic organizations. 

 Mr. Aguirre remains a visionary leader, defying the stereotypes and continuing to redefine the image of Hispanics in America through the development of a new generation of Latino leaders.  Many attribute his mentoring to helping them along on the path to excellence.  Mr. Aguirre shares equally with individuals, groups, corporations, and the like about issues affecting the Latino community. The cornerstones of his work has been engaging the community in positive discussions about identity, culture, politics, history, health, education, the elderly and the ramifications that all these issues place on the Latino family.

 Raul Aguirre has received numerous awards and honors, some of which include:  2000 Hispanic Businessman of the Year by the Tucson Hispanic Chamber of Commerce, the 2001 Chicanos Por La Causa Community Leader of the Year, 2005 University of Arizona’s Omega Delta Phi Hispanic Business Man of the Year and the City of Tucson Copper Letter for cultural contributions. Raul E. Aguirre remains a beacon and a focal point for his groundbreaking ideas, his strong presence, and his unbending commitment and desire to promote, inspire and empower Latinos wherever they may be. Mr. Raul Aguirre is a graduate of the University of Arizona and President of REA Media Group an Arizona based marketing and advertising agency.